Approximately 70% of leading organisations are confident in their ability to offer a consistent customer experience across numerous channels, but just 20% of lagging companies are. Retailers could explore investing in automated micro-fulfillment centres (MFCs) to establish more lucrative last-mile delivery options in order to attain this aim. MFCs offer the ability to enhance storage capacity, optimise throughput rates, and free up personnel who would otherwise have to choose orders, resulting in increased efficiency. MFCs are especially beneficial since they may broaden the range of same-day and next-day services that shops might possibly provide.

Retailers could explore using their reverse logistics skills in physical stores to capitalise on each return as an opportunity to recover a transaction. This strategy not only addresses the needs of customers for rapid credit, but it also reduces the costs associated with mailing returns. Furthermore, the introduction of return bars, which pack and return returned items for partnered merchants, gives a chance for retailers to attract more people to their stores and widen their client base, particularly during times of rising costs. According to current statistics, businesses who use return bars may save more than 20% on processing expenses.

Acquiring new consumers can be far more expensive than keeping existing ones, and social commerce can help to enhance client loyalty. Retailers should think about investing in technology to make shopping on social networking platforms easier and to encourage consumers to buy, which may promote brand loyalty. This may be accomplished by inserting stoppable tags with product data, connecting the brand’s website into social networking applications, and enabling in-app purchases to streamline the purchasing process.